What is an ai chatbot?

A chatbot is an AI-powered tool that answers questions, collects contact details, and generates leads and sales through your website, all automatically.

Is SmarterBots GDPR compliant and is my data safe?

Yes, SmarterBots is committed to GDPR compliance, ensuring that your data is handled in accordance with European data protection regulations. Robust security measures are in place to protect personal information from unauthorised access.

Do I need to write responses myself?

No. Your bot is trained using your existing website content and refined by our team. You do not need any technical setup.

Can I integrate it with my custom backend system?

Yes. SmarterBots can integrate with backend systems that expose data via API endpoints, including checking product availability, order status, ERP information, or customer account balances.

Is there support for other languages?

Yes. SmarterBots can be trained in any language and can answer in the language of the question by default.

Do SmarterBots work on mobiles?

Yes. SmarterBots works on mobiles, tablets and desktops. It is fully responsive and adapts to the screen size.

Which AI models do SmarterBots use?

SmarterBots uses models including OpenAI GPT-4o, GPT-4o mini, GPT 4.1, GPT 4.1 mini, o3, o3 mini, and Google Gemini 2.5 Flash, Gemini 2.0 Flash, and Gemini 1.5 Pro, depending on the functionality required.

Can I add more data capacity to my package?

Yes. Add-ons include extra chatbots, extra admin users, additional language support, extra message credits, retraining sessions, and priority support upgrades.

Will the chatbot make up answers?

No. SmarterBots does not invent responses or guess information. If it is unsure, it can be trained to say it does not know and invite the visitor to leave their contact details for follow-up.

What happens if it does not know the answer?

When a question falls outside its knowledge base, SmarterBots flags it for review in your AI Insights Overview so you can decide whether to add that information to your website or train the bot to handle it next time.

Can I see what people are asking?

Yes. You can access a secure dashboard to review full chat logs and see exactly what visitors are asking.

How does the chatbot utilise AI?

SmarterBots uses artificial intelligence to understand the intent behind questions, match them to the most relevant information on your website, and deliver natural, accurate responses. The AI improves through real interactions and updates over time.

AI Chatbots for Lead Generation

& Service Businesses

Powered by ChatGPT and Gemini

Turn More Website Visitors Into Quality Enquiries

SmarterBots helps service-based businesses answer questions, qualify leads and capture enquiries 24/7, so fewer opportunities slip away.

Visit Demo Site

Your website visitors want answers before they reach out to you

For service-based businesses, the buying journey is rarely instant. Potential customers may want to understand your process, pricing, availability, experience, suitability or next steps before they feel ready to get in touch.

SmarterBots gives your website an intelligent assistant that can answer common questions, guide people towards the right service and collect useful enquiry details while their interest is still fresh.

It is designed to support lead generation, improve enquiry quality and reduce the number of low-value or repetitive conversations your team has to handle manually.

Award Winning Best Website Chatbot Provider 2026

How SmarterBots Helps Service Businesses Generate Better Leads



Answer Questions Before They Leave

Give visitors instant answers about your services, process, availability, pricing guidance, locations, timescales and what happens next.

Good for: reducing drop-offs, improving confidence and keeping interested visitors engaged.



Reduce Repetitive Admin

Handle common questions about prices, availability, booking steps, service areas, documents needed, timings and follow-up processes.

Good for: freeing your team from repetitive enquiries and giving them more time for valuable conversations.



Qualify Enquiries More Effectively

Ask useful questions before the enquiry reaches your team, such as what service they need, where they are based, budget range, urgency and project type.

Good for: improving lead quality, saving admin time and helping your team prioritise better enquiries.



Help People Enquire Without Pressure

Not every visitor is ready to call, especially when the enquiry is personal, sensitive or difficult to explain. SmarterBots gives people a calmer first step, allowing them to ask questions, understand their options and share initial details without needing to speak to someone straight away.

Good for: improving enquiry rates, supporting sensitive service sectors and helping hesitant prospects take the first step.

Visit Demo Site



Customer Insights

See the questions, concerns and objections that appear before people enquire, helping you improve your website content, FAQs and sales messaging.

Good for: improving conversion rates, strengthening service pages and spotting missed opportunities.



Route People to the Right Service

Help visitors understand which service is most relevant to them and guide them towards the right enquiry route, booking option or next step.

Good for: improving user experience and reducing confusion on service-led websites.



Support Higher-Value Decisions

For considered services, visitors often need reassurance before making contact. SmarterBots can explain options, answer concerns and help them feel ready to enquire.

Good for: building trust, improving enquiry intent and supporting more commercially valuable leads.



Automate Appointments & Booking Requests

Help visitors request appointments, consultations, call-backs or service slots directly through the chatbot, while collecting the key details your team needs before confirming.

Good for: reducing booking admin, speeding up enquiry handling and making it easier for ready-to-act customers to take the next step.

…..

Smarter Plans

Get 2 months free with annual subscriptions. All prices are subject to VAT at the current rate.

Billed Monthly Billed Yearly

Save More

2 Months Free On Yearly Plans

Which plan is right for you?

Smarter Start

Best for:

Check Icon Small businesses and solo operators

Check Icon Capturing leads, answering FAQs, reducing admin

Check Icon Simple support needs with occasional updates

Check Icon Just getting started with automation

If you want a smart, reliable chatbot to handle enquiries and save time — without heavy tech — this is for you.

Smarter Growth

Best for:

Check Icon Growing teams or high-traffic sites

Check Icon Deeper automation, analytics, and optimisation

Check Icon E-commerce sites or service businesses with more complex workflows

Check Icon Multi-user support or bilingual audiences

If you want a chatbot that evolves with your business, integrates with your systems, and gives you data to act on — this is the one.





Smarter Start

£75 /Month (£2.50 a day)

One-off setup fee: £249

For businesses that want a reliable, intelligent chatbot to automate support and capture leads.

Train your bot with: website URLs, PDFs, Word docs, CSV, TXT, free text & Q&As
Smart chatbot widget with custom colours and avatar
Lead capture with email notifications
Conversation rating and chat history
Live chat (beta) with contact form fallback
Human support escalation via form
Training corrections for improved accuracy
Security controls: rate limiting & domain restriction
Share chatbot with team or clients
Access to advanced AI models (16k / 32k token contexts)
Basic analytics
1 chatbot
1 admin user
Unlimited training links
Up to 11 million characters per bot
2,400 monthly message credits
48-hour email support



Smarter Growth

£99 /Month (£3.30 a day)

One-off setup fee: £399

For Ecommerce & businesses ready to scale, automate more, and personalise every interaction.

Everything in Smarter Start plus:
Auto re-training (daily, weekly, or monthly)
AI-powered conversation insights & summaries
Cross-conversation memory
E-commerce integrations (e.g. WooCommerce, Shopify)
Add custom AI actions via API or webhook
Remove SmarterBots branding
2 chatbots
2 admin users
Up to 15 million training characters per bot
11,000 monthly message credits
24-hour email support
Dashboard access (optional)

Save More

2 Months Free On Yearly Plans

Which plan is right for you?

Smarter Start

Best for:

Check Icon Small businesses and solo operators

Check Icon Capturing leads, answering FAQs, reducing admin

Check Icon Simple support needs with occasional updates

Check Icon Just getting started with automation

If you want a smart, reliable chatbot to handle enquiries and save time — without heavy tech — this is for you.

Smarter Growth

Best for:

Check Icon Growing teams or high-traffic sites

Check Icon Deeper automation, analytics, and optimisation

Check Icon E-commerce sites or service businesses with more complex workflows

Check Icon Multi-user support or bilingual audiences

If you want a chatbot that evolves with your business, integrates with your systems, and gives you data to act on — this is the one.





Smarter Start

£750 /Year, SAVE £150

Setup fee: £249

For businesses that want a reliable, intelligent chatbot to automate support and capture leads.

Train your bot with: website URLs, PDFs, Word docs, CSV, TXT, free text & Q&As
Smart chatbot widget with custom colours and avatar
Lead capture with email notifications
Conversation rating and chat history
Live chat (beta) with contact form fallback
Human support escalation via form
Training corrections for improved accuracy
Security controls: rate limiting & domain restriction
Share chatbot with team or clients
Access to advanced AI models (16k / 32k token contexts)
Basic analytics
1 chatbot
1 admin user
Unlimited training links
Up to 11 million characters per bot
2,400 monthly message credits
48-hour email support



Smarter Growth

£999 /Year SAVE £198

One-off setup fee: £399

For Ecommerce & businesses ready to scale, automate more, and personalise every interaction.

Everything in Smarter Start, plus:
Auto re-training (daily, weekly, or monthly)
AI-powered conversation insights & summaries
Cross-conversation memory
E-commerce integrations (e.g. WooCommerce, Shopify)
Add custom AI actions via API or webhook
Remove SmarterBots branding
2 chatbots
2 admin users
Up to 15 million training characters per bot
11,000 monthly message credits
24-hour email support
Dashboard access (optional)

Which platforms does SmarterBots work with?

SmarterBots can work with websites built on platforms including WooCommerce, Shopify, WordPress, Wix, Webflow, PrestaShop and CS-Cart. Depending on the setup, it can be trained on product information, delivery details, returns policies, FAQs and store content, with more advanced integrations available through APIs or webhooks.