SmarterBots. Intelligence Built In.
Award-winning, fully managed AI website chatbots for small and medium-sized businesses.
SmarterBots gives your website a fully managed AI assistant that answers questions, captures leads, supports bookings and helps shoppers buy with confidence 24/7, with live chat handover when needed.
We build, train, test and refine it for you, so it works as part of your website, not another tool you have to manage.
DIY chatbots give you the software. SmarterBots gives you the outcome.
What is SmarterBots?
SmarterBots is a fully managed AI chatbot service for business websites. Each chatbot is trained on the company’s data, website content, documents, FAQs, products, services and processes, so it can answer customer questions, capture leads, qualify enquiries, support customers and connect with business systems.
Unlike self-service chatbot builders, SmarterBots is managed for you. We handle the setup, training, refinement and ongoing improvements, from just £2.50 + VAT per day.
Bots. But Smarter.
SmarterBots don’t just use AI — they use your AI.
Each bot is trained on your content, so it understands your business, your services, and how you speak. No clunky, button-pushing flows, just natural conversations that read user intent, respond in context, and remember what’s been said across multiple visits. They adapt as the conversation evolves and know when to hand over to a human – whether that’s by live chat or a contact form.
What’s more, they can do all of this in over 80 languages to support your worldwide visitors.
Whether you’re in ecommerce, professional services, education, hospitality, a sole trader or a large corporate, from lead generation to appointment booking and customer sales support, these bots handle real tasks in real conversations.
The result? Better conversations, better connections, more qualified leads, more sales and a smoother experience for every visitor.
I didn’t need to do anything. The chatbot helped her decide, she booked a consultation, and she went ahead with a £1,200 treatment. I’m so impressed with it, and she found it really helpful too!
What SmarterBots Can Do For Your Business
A SmarterBot is more than a chat window. It can support customers, capture enquiries, answer questions, qualify leads and guide visitors towards the next step, all while reflecting the way your business actually works.
Answer questions instantly
Give visitors helpful answers while they’re still on your website, from opening hours and pricing guidance to service details, delivery information, availability and next steps.
Capture enquiries before they leave
Collect names, contact details and enquiry information from people who may otherwise browse, hesitate and disappear without getting in touch.
Qualify leads for your team
Ask the right questions upfront so you can understand what the visitor needs, how urgent they are, and whether they’re a good fit before the enquiry reaches your inbox.
Guide visitors towards action
Help people choose the right product, service, appointment, course or enquiry route, reducing confusion and making the next step feel easier.
Connect with your systems
Link conversations to the tools you already use, such as your CRM, email, calendar, booking system or internal workflows, so enquiries don’t just sit inside the chatbot.
Reveal what your website is missing
See what people are asking, where they’re unsure, and what information they expected to find, giving you valuable insight into how your website can be improved.
In short, it helps turn passive website visits into useful conversations, clearer enquiries and better opportunities.
How SmarterBots Outperforms Pre-formatted “Chats”
Pre-formatted chatbots often force visitors down a rigid path of buttons, menus and scripted answers. That can work for very simple tasks, but it quickly becomes frustrating when someone has a specific question, needs reassurance, or wants help outside the set options.
SmarterBots works differently. It allows visitors to ask questions in their own words, understands what they are trying to do, and guides them towards the right next step, whether that is an enquiry, a booking, a sale or support.
How SmarterBots fully managed chatbots work
SmarterBots use the underlying language understanding capabilities of advanced AI engines, such as ChatGPT and Gemini, to interpret the intent behind a question, not just the individual words used.
That means it can often understand what someone is trying to ask, even if the message is vague, misspelt, incomplete, informal, or worded in a slightly unusual way.
If it does not know the answer to a question, it does not make it up!
And because your chatbot is fully managed, you are not expected to build it, train it or refine it yourself. We handle the setup, training, corrections and response refinement for you. In as little as one week, your chatbot can be ready to give website visitors consistent, helpful and high-quality answers.
STEP 1
We train your bot on your business’s content
It learns directly from your website, price list, FAQs and documents so it can answer visitors’ questions accurately.
STEP 2
We fine-tune it with live conversations
During setup, we review real chat transcripts and adjust answers for precision and tone.
STEP 3
It handles all enquiries automatically
Visitors can ask about services, products, orders placed, treatments, pricing, availability and your more – and SmarterBot replies instantly, 24/7.
STEP 4
It books consultations, recommends products or escalates
If a visitor is ready to book, the bot connects to your preferred system or hands over to your sales team either live or by call back.
STEP 5
We monitor and optimise performance
Our team reviews responses regularly, improving your bot’s accuracy as your business evolves.
STEP 6
You receive a Regular AI Insights Overview
We’ll send you a clear summary of the questions your bot couldn’t answer – highlighting gaps and opportunities to improve your website for future visitors.
See Our Bots In Action
Explore how SmarterBots can support different types of businesses, from ecommerce and lead generation to more complex, information-led customer journeys.
Ecommerce
Help shoppers get the answers they need before they leave your site. From product questions and sizing guidance to order support, returns and recommendations, SmarterBots helps ecommerce stores reduce friction, support customers faster and guide more visitors towards purchase.
See how a SmarterBot helps an ecommerce business guide users to the right products, track orders and suggest related products.
TIP: Try asking for a blend for sleep, a gift or to track an order.
Example orders to track are:
Order numbers: 170 and 185 using the email address: demo@smarterbots.co.uk
Lead Gen/ Service Provider
Turn website visitors into more useful enquiries by answering questions, qualifying interest and helping people take the next step. Ideal for service businesses that want to reduce admin, improve response times and capture enquiries even outside office hours.
See how a SmarterBot helps a kitchen company turn website visitors into design appointments by pre-qualifying them, answering questions and guiding them on style choices.
Dental / Healthcare
See how SmarterBots can support complex treatment enquiries, answer patient questions and improve enquiry quality for clinics offering higher-value services.
Smarter By Design. Built for Business.
There are plenty of chatbot platforms that give you the tools and leave you to work out the rest. SmarterBots is different. We build, train and manage your chatbot around your business, your customers, your services and the way you want enquiries handled.
It is designed to do more than answer questions. It helps support visitors, capture leads, guide buying decisions, automate simple tasks and show you what your customers are asking before they ever get in touch.
Built Around Your Business
Your SmarterBot is trained on your website, documents, FAQs, services, products and processes, so it gives answers that reflect your business, not generic AI responses.
Managed For You
You do not need to build prompts, train models or manage technical settings. We handle the setup, refinement and ongoing improvements so your bot stays useful as your business changes.
Designed To Capture Opportunities
SmarterBots can collect useful details, guide visitors towards the right next step and help turn website conversations into real enquiries, bookings or sales.
Connected To Your Workflow
SmarterBots can connect with CRMs, booking systems, email tools and automation platforms such as Make or Zapier, helping enquiries move to the right place without extra admin.
Useful insights, not just chats
Your chatbot can reveal what people are asking, where they hesitate, and what information may be missing from your website, giving you practical insight into customer behaviour.
Flexible across industries
Whether you sell products, provide services, take bookings or handle complex enquiries, SmarterBots can be shaped around the way your customers make decisions.
Smarter Plans
Get 2 months free with annual subscriptions. All prices are subject to VAT at the current rate.
Save More
2 Months Free On Yearly Plans
Which plan is right for you?
Smarter Start
Best for:
Small businesses and solo operators
Capturing leads, answering FAQs, reducing admin
Simple support needs with occasional updates
Just getting started with automation
If you want a smart, reliable chatbot to handle enquiries and save time — without heavy tech — this is for you.
Smarter Growth
Best for:
Growing teams or high-traffic sites
Deeper automation, analytics, and optimisation
E-commerce sites or service businesses with more complex workflows
Multi-user support or bilingual audiences
If you want a chatbot that evolves with your business, integrates with your systems, and gives you data to act on — this is the one.
Smarter Start
£75 /Month (£2.50 a day)
One-off setup fee: £249
For businesses that want a reliable, intelligent chatbot to automate support and capture leads.
-
Train your bot with: website URLs, PDFs, Word docs, CSV, TXT, free text & Q&As
-
Smart chatbot widget with custom colours and avatar
-
Lead capture with email notifications
-
Conversation rating and chat history
-
Live chat (beta) with contact form fallback
-
Human support escalation via form
-
Training corrections for improved accuracy
-
Security controls: rate limiting & domain restriction
-
Share chatbot with team or clients
-
Access to advanced AI models (16k / 32k token contexts)
-
Basic analytics
-
1 chatbot
-
1 admin user
-
Unlimited training links
-
Up to 11 million characters per bot
-
2,400 monthly message credits
-
48-hour email support
Smarter Growth
£99 /Month (£3.30 a day)
One-off setup fee: £399
For Ecommerce & businesses ready to scale, automate more, and personalise every interaction.
- Everything in Smarter Start plus:
-
Auto re-training (daily, weekly, or monthly)
-
AI-powered conversation insights & summaries
-
Cross-conversation memory
-
E-commerce integrations (e.g. WooCommerce, Shopify)
-
Add custom AI actions via API or webhook
-
Remove SmarterBots branding
-
2 chatbots
-
2 admin users
-
Up to 15 million training characters per bot
-
11,000 monthly message credits
-
24-hour email support
-
Dashboard access (optional)
Save More
2 Months Free On Yearly Plans
Which plan is right for you?
Smarter Start
Best for:
Small businesses and solo operators
Capturing leads, answering FAQs, reducing admin
Simple support needs with occasional updates
Just getting started with automation
If you want a smart, reliable chatbot to handle enquiries and save time — without heavy tech — this is for you.
Smarter Growth
Best for:
Growing teams or high-traffic sites
Deeper automation, analytics, and optimisation
E-commerce sites or service businesses with more complex workflows
Multi-user support or bilingual audiences
If you want a chatbot that evolves with your business, integrates with your systems, and gives you data to act on — this is the one.
Smarter Start
£750 /Year, SAVE £150
Setup fee: £249
For businesses that want a reliable, intelligent chatbot to automate support and capture leads.
-
Train your bot with: website URLs, PDFs, Word docs, CSV, TXT, free text & Q&As
-
Smart chatbot widget with custom colours and avatar
-
Lead capture with email notifications
-
Conversation rating and chat history
-
Live chat (beta) with contact form fallback
-
Human support escalation via form
-
Training corrections for improved accuracy
-
Security controls: rate limiting & domain restriction
-
Share chatbot with team or clients
-
Access to advanced AI models (16k / 32k token contexts)
-
Basic analytics
-
1 chatbot
-
1 admin user
-
Unlimited training links
-
Up to 11 million characters per bot
-
2,400 monthly message credits
-
48-hour email support
Smarter Growth
£999 /Year SAVE £198
One-off setup fee: £399
For Ecommerce & businesses ready to scale, automate more, and personalise every interaction.
- Everything in Smarter Start, plus:
-
Auto re-training (daily, weekly, or monthly)
-
AI-powered conversation insights & summaries
-
Cross-conversation memory
-
E-commerce integrations (e.g. WooCommerce, Shopify)
-
Add custom AI actions via API or webhook
-
Remove SmarterBots branding
-
2 chatbots
-
2 admin users
-
Up to 15 million training characters per bot
-
11,000 monthly message credits
-
24-hour email support
-
Dashboard access (optional)
Which ecommerce platforms does SmarterBots work with?
SmarterBots can work with ecommerce websites built on platforms including WooCommerce, Shopify, WordPress, Wix, Webflow, PrestaShop and CS-Cart. Depending on the setup, it can be trained on product information, delivery details, returns policies, FAQs and store content, with more advanced integrations available through APIs or webhooks.
Ready to engage your customers?
Frequently Asked Questions
Got more questions? Have you tried our chatbot? In the unlikely event that it cannot answer your question, give us a call!
What is an AI chatbot?
A chatbot is an AI-powered tool that answers questions, collects contact details, and generates leads and sales through your website – all automatically.
Is SmarterBots GDPR compliant and is my data safe?
Yes, SmarterBots is committed to GDPR compliance, ensuring that your data is handled in accordance with European data protection regulations. We have implemented robust security measures to protect your personal information from unauthorised access. For detailed information, please refer to our article on safety in our GDPR Information article
Do I need to write responses myself?
No. Your bot is trained using your existing website content and refined by our team. You don’t need any technical setup.
Can I integrate it with my custom backend system?
We can build any custom integration with any backend system that can expose the data via API endpoints. For example, we can make the chatbot, check the availability of the product in your warehouse, check the status of the order in your ERP system, or check the current balance on the customer account.
Is there support for other languages?
Yes, we can train the chatbot in any language. We can provide additional instructions to the chatbot to answer only in selected language. By default the chatbot answers in the language of the question. That is also the case when the language of the question is different than the language in which the chatbot has been trained. This means that we can train the chatbot in English and it will answer in Spanish if asked in Spanish.
Do SmarterBots work on mobiles?
Yes, SmarterBots works on mobiles, tablets and desktops. It is fully responsive and adapts to the screen size.
Which AI models do SmarterBots use?
SmarterBots use the following models; the actual model used in your bot will depend on the functionality required:
- OpenAI: GPT-4o, GPT-4o mini, GPT 4.1, GPT 4.1 mini, GPT -o3, GPT -o3 mini
- Google: Gemini 2.5 Flash, Gemini 2.0 Flash, Gemini 1.5 Pro
Can I add more data capacity to my package?
Yes. You can expand your bot’s capabilities at any time:
| Add-on | Price |
|---|---|
| Extra chatbot | £149/month per bot |
| Extra admin user | £20/month |
| Additional language support | £35/month per language |
| Extra message credits | £30 per 1,000 messages |
| One-off retraining session | £49 per session |
| Priority support upgrade | £50/month |
Will the chatbot make up answers?
No. SmarterBots doesn’t invent responses or guess information. If it’s unsure, it can be trained to take the desired action, for example, it can say it doesn’t know and invite the visitor to leave their contact details for a follow-up.
What happens if it doesn’t know the answer?
When a question falls outside its knowledge base, SmarterBots flags it for review. You’ll see it listed in your AI Insights Overview, helping you decide whether to add that information to your website or train the bot to handle it next time.
Can I see what people are asking?
Yes. You’ll have access to a secure dashboard where you can review full chat logs and see exactly what visitors are asking. It’s a great way to understand visitor interests, spot recurring questions, and refine your website content over time.
How does the chatbot utilise AI?
SmarterBots uses artificial intelligence to understand the intent behind visitor questions, match them to the most relevant information on your website, and deliver a natural, accurate response. The AI continuously improves through real interactions, learning from your business content and updates over time.
Ready to engage your customers?
Your customers expect instant answers. SmarterBots delivers intelligent conversations that convert, support, and impress – all on autopilot.